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艺术生文化课培训机构招生的技巧!
来源:http://www.lushipeixun.com 发布时间:2019-06-29

山东艺考文化课培训想要招生,首先学校负责人要弄清楚艺考生和家长们关心的是什么?他们是怎么想的?只有这样你在宣传时才能跟考生产生共鸣,他们才会放心的选择你,换位思考是学校负责人必做的基础工作,当你掌握了考生的心理也就掌握了招生的秘诀,就能在竞争激烈的培训行业里脱颖而出,那么艺考生在选择文化课培训机构时心里是怎么想的呢?
Shandong Arts Examination Cultural Course Training wants to recruit students. First of all, the school administrators should make clear what the arts examinees and parents are concerned about. What do they think? Only in this way can you resonate with the candidates when you publicize, they will be at ease to choose you, transposition thinking is the basic work that the school administrators must do. When you master the candidates'psychology, you will also master the secret of enrollment, and you will stand out in the highly competitive training industry. Then the art candidates will choose cultural training courses. What do you think when you train?
1.夸大的宣传不可信
1. Exaggerated propaganda is the least credible.
宣传是学校在招生时必用的手段,良好的宣传会起到事半功倍的招生效果,但切记,不要为了达到宣传目的而不择手段,虚假、夸大或恶意贬低同行的宣传不仅会招致考生的反感,也会让自己在行业内树敌无数。诚实宣传、有一说一不给考生任何不能实现的承诺,虽然失去了一鸣惊人的轰动效果,但却能赢得考生和家长们的信任。
Propaganda is a necessary means for schools to recruit students. Good propaganda will bring twice the result with half the effort. But remember, don't resort to any means to achieve the purpose of propaganda. False, exaggerated or malicious propaganda will not only arouse the disgust of candidates, but also make themselves numerous enemies in the industry. Honest propaganda and promises of not giving candidates any unfulfilled promises have lost a surprising sensation, but they can win the trust of candidates and parents.
2.能免费试学才更令我放心
2. It's more reassuring for me to be able to test for free.
在每年各大培训机构展开的问卷调查中,免费试学受考生关注度高,宣传效果再好,考生看到的毕竟是一个很虚的形象,而开展免费试学可以直观的让考生身临其境,了解学校的各种现状,更让考生放心,比如开展“免费试学一周”活动,满意后再报名付款,考生既无后顾之忧,又会不自觉对学校进行宣传。如果自身的条件够硬实力更强,不怕考生不报名,当然连学校负责人都对学校没把握,免费试学就可以忽略了。
In the annual questionnaire survey conducted by major training institutions, free test candidates pay the highest attention, and the publicity effect is good. After all, the candidates see a very virtual image, and the free test can most intuitively let the candidates live in the situation, understand the various status quo of the school, and let the candidates rest assured, such as the development of "free" One week's trial study activity, after satisfaction, the candidates will sign up for payment, not only without worries, but also unconsciously publicize the school. If their own conditions are strong enough, they are not afraid that candidates will not register. Of course, even the school administrators are not sure about the school, free trial can be ignored.

山东艺考文化课培训
3.好的学习环境才算正规
3. A good learning environment is normal.
一般在考生的印象中,正规的培训学校就要有良好的学习和教学环境,这个是标配,不容质疑。你很难想象一个自称正规的培训学校却没有一间能拿得出手的教室,这种宣传是多么的没底气。要知道学校的地理位置、教室的配套设施等这些硬件是能看出这所学校的规模和实力的,考生不会相信你说的,他们只相信眼前看到的。
Generally, in the impression of examinees, regular training schools should have a good learning and teaching environment, which is standard matching and can not be questioned. It's hard to imagine that a self-proclaimed formal training school does not have a classroom that can be handled. This kind of propaganda is so depressed. To know the school's geographical location, classroom facilities and other hardware can best see the size and strength of the school, candidates will not believe what you said, they only believe what they see in front of them.
4.老师优秀,培训班就不会差
4. If the teacher is excellent, the training class will not be bad.
老师是培训学校的教学体系执行者,在考生的心理,一个拥有优秀老师的培训学校自然不会差。如果你的培训学校里有一名在当地非常有名望的老师加盟,那么你的学校对考生吸引力就会大大增加,如果学校的老师全是由一些无教学经验的大学生或初级教师担任的话,一旦被考生发现,对学校的名誉影响是致命的,所以对教师的选择切不可草率。
Teachers are the implementers of the teaching system of training schools. In examinees'psychology, a training school with excellent teachers is naturally not bad. If you have a very prestigious local teacher in your training school, then your school's attraction to candidates will be greatly increased. If the school's teachers are all held by some inexperienced college students or junior teachers, once the candidates find out, the impact on the reputation of the school is fatal, so The choice of teachers must not be hasty.
5.口碑好的学校令我心动
5. The school with good reputation is the most heartbeat to me.
口碑好的学校,更受考生喜爱这是不争的事实,口碑的积累是一个漫长的过程,但其宣传的效果非常好,当考生要去报名某个培训学校时,他必定会千方百计的去打听这个学校的各种现状和口碑,所以培训学校要想长久发展必定要做好各项服务和保证培训质量,积累好口碑,口碑好考生会主动选择甚至主动帮学校去宣传。
It is an indisputable fact that schools with good reputation are more popular with candidates. The accumulation of reputation is a long process, but its publicity effect is very good. When candidates want to sign up for a training school, they will make every effort to inquire about the status quo and reputation of the school, so training schools must develop for a long time. Must do a good job in various services and ensure the quality of training, accumulate good reputation, good reputation candidates will take the initiative to choose or even actively help schools to publicize.
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